The King Auction Group Auction Process

Impact, Advertising & Marketing
Once a property is listed for auction, we immediately develop a strategic marketing plan. All promotional efforts are aimed at a single auction date, focusing strong buyer attention on auction day. We launch a print advertising, direct mail, and telemarketing campaign. Our in-house advertising department tends to the details of copy writing, photography, telemarketing and public relations - all with an emphasis on the auction process. Active prospects are identified, open houses are scheduled and inspection appointments are made.

MLS Participation
As part of our auction advertising campaign, each residential property in the Hampton Roads area is listed in the local MLS, thus exposing it immediately to over 6,000 area real estate agents. Additionally, we have an established list of real estate investors who will be informed that your property is scheduled for auction. Residential, commercial and investment buyers as well as real estate brokers are given high priority in the auction campaign.

Success on Auction Day
On auction day, buyers come prepared to BUY. Registration forms, information brochures, contracts, title work and everything necessary to conduct the sale is in place. Buyers know the amount of deposit required at the time of the sale, and financing commitments have often already been arranged. Once the bidding begins, it move quickly to a final, successful sale.

Properties That Sell Well at Auction
Most properties, but certainly not all, are saleable at auction. Sound residential, commercial, and investment properties as well as desirable vacant land will do well at auction. Properties that have been on the market for a long period of time may be revitalized through the auction process. Unique and specific use properties, however, may not lend themselves readily to auction. Each property must be evaluated individually to determine whether it is best suited for auction or for sale through conventional means. Our staff will analyze your property closely to ensure success for both the seller and buyer before we list the property.

Marketing Your Property Before or After the Auction
Many times a buyer who wants a property will make an acceptable offer before the auction date to avoid the competitive atmosphere of an auction. It's also possible to market your property even if it doesn't sell at auction. The auction advertising campaign has already exposed your property to a large segment of the buying public. In some instances, after an auction sale an agreement will be entered into with one of the active bidders at the sale.

Success for Your Auction: Call The King Auction Group!
The first step in learning whether an auction is the best way to market your property is to call The King Auction Group at 757-515-KING (5464). As auctioneers and real estate agents, we sell property both at auction and via conventional real estate listings. Our company will give you an objective analysis of whether your property is best suited to auction or conventional sale. Our experienced staff will evaluate the property, make suggestions for improving its sale value and provide you a written proposal showing how you can best achieve your objective: A SUCCESSFUL SALE!

For more information, please click here for a list of frequently asked questions about the auction process.

For more information call 757-515-5464
or click the contact link to send us a message

THE KING AUCTION GROUP
2476 NIMMO PARKWAY, SUITE 121
VIRGINIA BEACH, VA 23456